Happy Little Vegemite Lyrics: The Catchy Tune That Became An Iconic Australian Jingle
Are you familiar with the jingle that goes "We're happy little Vegemites, as bright as bright can be"? If you're from Australia, chances are you've heard it at least once in your life. This catchy tune has been a part of Australian culture for decades and is still being sung to this day.
What is Vegemite?
Vegemite is a dark brown, savory spread made from leftover brewer's yeast extract. It was first introduced in Australia in 1923 by a food company called Fred Walker & Co. It quickly became popular among Australians and is now considered a staple food in the country.
The Birth of the Happy Little Vegemite Jingle
The jingle "We're happy little Vegemites" was created in the 1950s by an advertising agency called J. Walter Thompson. The agency was hired by Kraft Foods, the company that acquired Vegemite in 1935, to come up with a catchy tune that would promote the spread to children.
The jingle was an instant hit and has since become one of the most recognizable and beloved advertising jingles in Australia.
The Lyrics
The lyrics to the jingle are as follows:
We're happy little Vegemites
As bright as bright can be.
We all enjoy our Vegemite
For breakfast, lunch, and tea.
Our mummies say we're growing stronger
Every single week,
Because we love our Vegemite
We all adore our Vegemite,
It puts a rose in every cheek!
The Legacy of the Happy Little Vegemite Jingle
The jingle has become so iconic that it has been referenced in numerous TV shows, movies, and even songs. It has also been parodied and imitated countless times.
Despite its age, the jingle continues to be used in Vegemite's advertising campaigns to this day. It has become a part of Australian culture and is a source of nostalgia for many Australians who grew up with it.
Conclusion
The "We're happy little Vegemites" jingle is a beloved part of Australian culture. Its catchy tune and simple lyrics have made it an iconic advertising jingle that has stood the test of time. Whether you love or hate Vegemite, there's no denying the power of this little jingle.
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